As a freelance digital strategist and content producer, I work from the goal backwards to craft a digital marketing plan, and author content for social media platforms, website, and email.
As a contractor for Digital Natives Group, I work with the team to develop a strategy for new clients, working from the goal backwards to craft a custom plan. From there, we put the wheels into motion, developing visual and strategy guidelines, producing email marketing materials, content calendars, and digital advertising plans.
For each client, I produce monthly social media content calendars, as well as blog posts (typically 2-4 articles per month), email newsletter copy, partner content, website copy, and video scripts.
Copywriting & Editing
As part of my strategist role, I work to build individual media lists for each client, and manage reach-outs for each campaign, crafting long-leg relationships that include sponsored posts, full campaigns with multiple deliverables, and in-person events.
Community management doesn’t start and end with Facebook or Instagram. As a digital strategist and project manager, I deploy and report on email campaigns, best-performing content on social, launch advertising campaigns, and engage with our audiences across networks.
OMD for the Planet Digital Strategy & Book Release Promotion
Dr. Darria Long Gillespie Digital Strategy & Book Release Promotion
Dr. Clifford Bassett Digital Strategy & Community Management
Dr. Daniel Amen Digital Strategy, Community & Book Promotion
Dr. Tony Youn Digital Strategy, Community & Book Promotion
Dr. Michael Breus Digital Strategy, Community & Book Promotion
Tory Johnson Digital Strategy & Book Release Promotion
NFL Fan Style Photoshoot Production & Pinterest Account Launch
Grew a wellness client’s Facebook community by more than 21k people during the quarter.
Attracted 272 entrants to be a part of a four week goal breaking email challenge.
Conducted a Reddit AmA for a beauty client that went viral, resulting in press in the Daily Mail, interviews with Reddit moderators, and a spot on the Reddit homepage (above Jerry Seinfeld, I might add...).
Worked with my team to launch the NFL’s official Pinterest account, where we produced three photoshoots and captioned more than 1,200 pins for kickoff.
Built and managed a Pinterest ad campaign for the NFL that earned more than 29.8K clicks to the NFLShop website, driving a .45% average CTR (vs. the platform average of .18%).
Headed A/B testing of email marketing, experimenting with copy in subject lines and in email body.
Delivered monthly social media content calendars for multiple clients in the wellness and policy change spaces.
Wrote and edited pitch decks for internal and client strategy documents.
Authored blog posts and email blasts, averaging an open rate of 37%.
Ideated website landing page copy for a new brand in the system change space, with accompanying drip campaign content and social graphic hooks.