Digital Strategy

As a freelance digital strategist and content producer, I work from the goal backwards to craft a digital marketing plan, and author content for social media platforms, website, and email.

As a contractor for Digital Natives Group, I work with the team to develop a strategy for new clients, working from the goal backwards to craft a custom plan. From there, we put the wheels into motion, developing visual and strategy guidelines, producing email marketing materials, content calendars, and digital advertising plans.

Strategy


For each client, I produce monthly social media content calendars, as well as blog posts (typically 2-4 articles per month), email newsletter copy, partner content, website copy, and video scripts.

Copywriting & Editing


As part of my strategist role, I work to build individual media lists for each client, and manage reach-outs for each campaign, crafting long-leg relationships that include sponsored posts, full campaigns with multiple deliverables, and in-person events.

Digital Press


Community management doesn’t start and end with Facebook or Instagram. As a digital strategist and project manager, I deploy and report on email campaigns, best-performing content on social, launch advertising campaigns, and engage with our audiences across networks.

Community Management


Client List - Book Release Digital Strategy


  • Grew a wellness client’s Facebook community by more than 21k people during the quarter.

  • Attracted 272 entrants to be a part of a four week goal breaking email challenge.

  • Conducted a Reddit AmA for a beauty client that went viral, resulting in press in the Daily Mail, interviews with Reddit moderators, and a spot on the Reddit homepage (above Jerry Seinfeld, I might add...).

  • Worked with my team to launch the NFL’s official Pinterest account, where we produced three photoshoots and captioned more than 1,200 pins for kickoff.

  • Built and managed a Pinterest ad campaign for the NFL that earned more than 29.8K clicks to the NFLShop website, driving a .45% average CTR (vs. the platform average of .18%).

  • Headed A/B testing of email marketing, experimenting with copy in subject lines and in email body.

  • Delivered monthly social media content calendars for multiple clients in the wellness and policy change spaces.

  • Wrote and edited pitch decks for internal and client strategy documents.

  • Authored blog posts and email blasts, averaging an open rate of 37%.

  • Ideated website landing page copy for a new brand in the system change space, with accompanying drip campaign content and social graphic hooks.

Highlights